- Pure London x JATC | 14-16 July | Olympia Events
- Pure London x JATC | 14-16 July | Olympia Events
Who we are
Pure London x JATC is the UK's largest festival of Fashion.
We bring together the brightest minds in the industry twice a year to showcase the best must-have collections, discover the latest trends, get exclusive business insight, and make all-important international connections.
Pure London x JATC provides a global platform for brands and designers to meet with buyers that matter the most to their business and connect.
Join the next edition as we arrive back at the iconic Kensington Olympia in London, 14-16 July 2024.
Buy across 8 fashion destinations
A diverse selection of streetwear, gender fluid and tech infused pieces
From fine jewellery to statement pieces, find your hidden gems here
UK's largest womenswear collection, with the most wanted pieces
Leading the way in addressing environmental and social impact
Featuring men’s and women’s must-have shoes and accessories for every occasion
A zone all about brands who bring both men and womenswear together
Menswear is returning; bringing formal, smart, sport, and heritage collections.
Lifestyle and Beauty collections are a natural extension for fashion buyers.
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Today has been like a fairytale, completely unexpected. We've had every multiple here, and almost everyone who stopped has ordered straight away. The way the show is set up, the retailers can see the product perfectly, we're delighted. We've had the most incredible multiple buy for all of their stores, we can't wait to see what the rest of the show brings!
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Feb's show was amazing for us - we met with existing customers but we also opened accounts with so many new stockists - one store in particular has just ordered for the 10th time since the show - it's been amazing!
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We have come all the way from Melbourne, it's been a great expereince, we've had lots of fun talking about our brand to buyers. We've had a lot of international interest which is great for us.
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